Unit of Competency Mapping – Information for Teachers/Assessors – Information for Learners
ACMHBR503 Mapping and Delivery Guide
Develop and implement a marketing plan for stud stock
Version 1.0
Issue Date: May 2024
Qualification | - |
Unit of Competency | ACMHBR503 - Develop and implement a marketing plan for stud stock |
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Description | |||
Employability Skills | |||
Learning Outcomes and Application | This unit of competency describes the skills and knowledge required to analyse business and market conditions, develop a marketing plan, select stock for sale and evaluate outcomes of the marketing plan.This unit is applicable to individuals who have specialised skills, technical and theoretical knowledge of the horse breeding sector, and management responsibilities for marketing stud stock for organisations.No occupational licensing or certification requirements apply to this unit at the time of publication.Work health and safety and animal welfare legislation relevant to interacting with horses applies to workers in this industry. Requirements vary between industry sectors and state/territory jurisdictions. Users are advised to check with the relevant authority for specific requirements.NOTE: The terms 'occupational health and safety' (OHS) and 'work health and safety' (WHS) generally have the same meaning in the workplace. In jurisdictions where the national model WHS legislation has not been implemented, RTOs must contextualise the unit of competency by referring to current OHS legislative requirements. | ||
Duration and Setting | X weeks, nominally xx hours, delivered in a classroom/online/blended learning setting. |
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Prerequisites/co-requisites | |||
Competency Field |
Development and validation strategy and guide for assessors and learners | Student Learning Resources | Handouts Activities |
Slides PPT |
Assessment 1 | Assessment 2 | Assessment 3 | Assessment 4 | |
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Elements of Competency | Performance Criteria | |||||||
Element: Evaluate commercial information applicable to the equine market |
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Element: Develop strategies to support marketing |
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Element: Develop promotional strategies |
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Element: Organise implementation of the marketing plan |
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Element: Evaluate, select, draft and present horses for inspection prior to sale |
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Element: Complete and evaluate sales against the marketing plan |
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